[Source] MPC FTW

MPC helped Drive Productions create massive projection-mapped installations for flagship stores of Polo Ralph Lauren on Bond Street in London and Madison Avenue in New York. Yeah, they were massive and amazing, with a great soundtrack from Orbital’s Paul Hartnoll. A group of 12 people spent 5 very long days animating in Maya and compositing the CG elements with live-action media in NUKE.

These installations were created to celebrate Ralph Lauren’s 10 years of digital innovation, and the launch of a new e-commerce site.